Chris Barrett - President of IW Strategies
Understanding the government process and how it affects your business is the essence of IW Strategies, the sister company of Innerwest Advertising and Public Relations.

Chris partnered with Dan Morgan to found IW Strategies in 2002 after Chris managed Bob Cashell's first mayoral campaign. Chris and Dan believed that creating a government affairs and issue management arm was just another way to serve their existing clients. And many such clients have seen the benefits of having an expert political consultant in the office right next door to their ad man.

Chris has an outstanding track record as a government affairs and issue management professional in Nevada. He also has extensive experience in the field of development, dealing with complex issues such as entitlement and zoning.

As president of IW Strategies, Chris takes that expertise and applies it to others' business needs and goals. Often acting as a conduit between a governmental entity and a business, Chris is a consummate problem solver who lives off results and accomplishments.

Chris has worked for companies such as International Game Technology, Cashell Enterprises Inc., Sierra Pacific Power Co. and the National Council of Juvenile and Family Court Judges.

Acting as government affairs consultant, managed the STAR Bond approval process, implemented education efforts for elected officials and conducted public information campaign on project benefits.

Government Affairs analyst responsible for monitoring federal, State and local government impacts on the organization's primary business
in all licensed jurisdictions.

Provided political consulting and recommendations on Nevada Legislative candidates and government relations program.

Served as Campaign Manager. Responsible for day to day management, campaign design, direct mail, opposition research and strategy.

Provided government and community relations representation in both the local government and State Legislative arenas.

Responsible for government and political relations and issue management throughout Northern California and Nevada. Responsible for
some 45 government agencies.

Northern Nevada Business Round Table – NNBRT is a cross section of 30 CEOs from diverse industries operating throughout Northern Nevada and the State. Responsible for strengthening relationships with Nevada Legislators and keeping members informed of important business issues.

Responsible for the approval of residential communities in Northern Nevada. Provide political positioning and issue management for the entitlement process and issue management.

Responsible for the positioning of the company's presence in regional and local communities throughout the West. Provide strategic positioning for state and local elected officials and agencies.

Campaign Manager. Responsible for all aspects of the campaign for Mayor including strategy, research, polling, fundraising, media and positioning throughout the first term as Mayor of Reno. Served as Campaign Manager for the 2006 re-election campaign.