Aimée Eiguren - Public Relations Director
This San Francisco native moved to Reno in 2002 after working as the Assistant Public Information Officer for the City of Walnut Creek and Athletic Marketing Director at Saint Mary’s College of California.

Aimée also dabbled in sports broadcasting and events with CBS Sports, the Celebrity Golf Association and the Northern California Professional Golf Association.

A graduate of Saint Mary’s College of California, Aimée brings a solid background in public relations, marketing and sports broadcasting. She was an assistant producer for KNBR Sports Radio in San Francisco and was a producer for Hannah Storm and the NBC Sports Late Show at the 1996 Summer Olympics.

She also enjoys managing community outreach/public relations campaigns, working with the Juvenile Diabetes Research Foundation of Northern Nevada, the Celiac Sprue Research Association of Stanford and all media relations for the Northern Nevada chapter of Big Brothers Big Sisters’ annual Designer Showcase Home Tour. When Aimée isn’t writing press releases and pitching stories, she enjoys golfing, skiing, hiking, cooking and traveling the globe.

1996 Summer Olympics, Atlanta - Wrote and produced for “The Late Show,” in addition to acting as personal research developer to lead anchors Hannah Storm, Jim Lampley and Tom Brokaw.

Implemented the PGA Tour public relations campaign, promotion of the Orange Bowl and broadcast research for lead anchor, Jim Nantz.

Producer on the top-rated morning program, “The Frank and Mike Show,” along with promotion and assistance of the internal public relations campaign.

Served as the city’s assistant public information officer, branding new campaigns and marketing tools while managing youth public outreach and the city’s awarding winning website.

Oversaw logo production and management of ongoing campaigns while collaborating with their internal public relations department.

Sole manager of the public relations effort and promotion of new research and special events for the Foundation and its team of research specialists/doctors.

Acted as the lead PR team overseeing all management aspects of the account including collateral creation, crisis relations and public relations outreach and partnerships.

PR Director of the Annual Designer Showcase Home Tour, managing all campaign logistics and media.

Contributed to the launch of this master-planned community through strategic PR campaigns, special events to promote the championship golf course and all media promotions.

Managed all media relations on local, regional and national level for this international event, including the hosting of a media day and sponsor/media relations.